European and responsible
We regard ourselves as a European company with collections, which are finished off in Europe and quality controlled in Germany. Our brands represent creativity and quality, and are manufactured responsibly as far as the environment is concerned. We feel responsible for our partners throughout the whole of the textile chain, for our customers in retail and our consumers and give them our brand promise that they are buying the right goods. We consider ourselves a strong team that wants to achieve a lot. That is our potential and our motivation.
Reliable and personal
Our brands do not make us old or young, little or big, poor or rich. We define ourselves with modernity and style, reliable on the inside and out, with quality and personality and with traditional values, where it makes sense: The stability of a family business led by a third generation, our product know-how and our ability to create tailor-made collections and to introduce these to a worldwide market have ensured our competitiveness throughout the 90 years of our existence, despite many structural changes. These capabilities also secure our competitive advantages as haupt fashion group in the future.